We can further explain majority and minority influence in terms of the factors that influence it.
People differ in the extent of their conformity as result of:
- situation factors: e.g. cultural and historical factors:
- genders,
- dispointional factors: self esteem, the need for personal control.
Non-conformity can be explained in terms if reactance.
What is obedience to authority?
Obedience to authority is behaving as instructed, usually in response to an individual rather than a group.
It can usually be considered a desirable social influence, unless it is unjust, and is generally a positive a response to social instruction.
Obedience and influence (major and minority) differ in term of the source of social pressure and the extent to which private opinion is changed.
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