Saturday, March 2, 2013

Explanation of why people yield to majority and minority influence

We can further explain majority and minority influence in terms of the factors that influence it.
People differ in the extent of their conformity as result of:
- situation factors: e.g. cultural and historical factors:
- genders,
- dispointional factors: self esteem, the need for personal control.
Non-conformity can be explained in terms if reactance.

What is obedience to authority?
Obedience to authority is behaving as instructed, usually in response to an individual rather than a group.
It can usually be considered a desirable social influence, unless it is unjust, and is generally a positive a response to social instruction.
Obedience and influence (major and minority) differ in term of the source of social pressure and the extent to which private opinion is changed.

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